Experiential cognition is described as

“ a state of mind in which we perceived, act, and react to vents around us effectively and effortlessly.  It requires a certain level of expertise and engagement: eg driving a car; reading a book.’ Preece, Rogers and Sharp, 2007, p. 94)

"...patterns of information are perceived and assimilated and the appropriate responses generated without apparent effort or delay. Experiential thought is essential to skilled behavior. It appears to flow naturally, but years of experience and training may be required to make it possible." (Norman, 1993 p. 23)

Reflective cognition involves:
:thinking, comparing and decision-making. It leads to new ideas and creativity: eg designing, learning, writing a book”. (Preece, Rogers and Sharp, 2007, p. 94)

"...requires the ability to store temporary results, to make inferences from stored knowledge, and to follow chains of reasoning backward and forward, sometimes backtracking when a promising line of thought proves to be unfruitful." (Norman, 1993 p. 25)