Your design phase will have determined the model of online learning that you are using, i.e. is it self-paced for the students or are you controlling more of the pace by setting regular online activities?
It is important that you clearly articulate to the students what your role is and how you are going to teach them. Are you going to go online to answer discussion questions every day or only on set days? Are the students working individually or in groups?
What are your expectations of the individuals and the groups? One of the big benefits with online teaching is that you can publish new information for the students at any time.
A commonly used term used for teaching online is e-moderation.
E-moderating: The Key to Teaching and Learning Online - Gilly Salmon , Kogan Page, 2000, ISBN 14923831
E-tivities - The Key to Active Online Learning - Gilly Salmon , Kogan Page, 2002, ISBN 0749436867
Website for both of the above: All things in moderation
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147 Practical Tips for Teaching Online Groups: Essentials of Web-based Education by Donald E. Hanna, Michelle Glowacki-Dudka, and Simone Conceição-Runlee
Making the most of lectures through Learnline is a set of guidelines for teaching staff on the use of the available Web Based Lecture Technologies at CDU which considers issues such as: recording live or pre-recording lectures; the effective use of recorded lectures; students’ experiences with recorded lectures; optimizing learning.